Company Analysis L Brands Essay - 1580 Words

L Brands is a specialty retailer focusing on women’s apparel, personal care, and beauty products. Their major brands include Victoria’s Secret and Bath and Body works. L Brands, like all companies, has developed a strategy that they believe will help them be successful. A firm’s strategy encompasses its specific goals, the actions or policies to achieve these goals, and the allocation of its resources to these actions and policies. Firms try to develop a strategy that they believe will help them gain a competitive advantage over other firms in the industry. A competitive advantage is the ability of a firm to consistently earn profits above the industry average. A DuPont Analysis of a firm and its competitors helps to determine whether a firm is experiencing a competitive advantage. A DuPont Analysis shows the Return on Equity (ROE) of a firm. This is a good measure of its profitability. DuPont Analyses also provide a breakdown of ROE to examine the sourc e of any profitability. L Brands employs a benefit strategy. This means that they attempt to provide the best benefits to their customers without necessarily focusing on keeping price down. They say that they are not selling products, they are selling experiences. They do this largely by focusing on providing high quality in-store experiences and utilizing persuasive advertising. They make use of in-store marketing images, music, and helpful sales associates to reinforce what their brand represents. This hasShow MoreRelatedCompetitor Analysis : Marketing Planning Process1406 Words   |  6 Pagesto analyse their competitor s strategies. Competitor analysis is a vital part of the marketing planning process. A strong competitor can hinder business success, even lead to business failure. Competitor analysis helps firms to anticipate their competitor s actions and exploit competitor s weaknesses. It also helps firms to identify their firm s unique selling points, so that these ca n be promoted in marketing campaigns. Competitor analysis is an ongoing task, as successful competitors will continuouslyRead MoreL ¡Ã‚ ¦Oreal Nederland B.V.1602 Words   |  7 PagesL ¡Ã‚ ¦Oreal Nederland B.V. Pertinent Facts L ¡Ã‚ ¦Oreal is the largest cosmetics company in the world. In 1992 the L ¡Ã‚ ¦Oreal Group was the largest cosmetics manufacturer in the world. They are Headquartered in Paris, it have subsidiaries in over 100 countries. In 1992, its sales were $6.8 billion (a 12% over 1991) and net profits were $417 million (a 14% increase). France contributed 24% of total worldwide sales. 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Observation: PRODUCT CATEGORY ROMA Per unit price (in RS) LEGRANDS Per unit price (in RS) GM Per unit price (in RS) LT Per unit price (in RS) 1-way switches 109 140 54 101 2/3pin socket (6A) 153 260 127 162 120w fan regulator 541 798 410 615 GI metal box-8M(H) 165 216 154 188 Cover plate with grid frame(H) 163 298 196 215Read MoreMarketing Analysis : Executive Officer1594 Words   |  7 PagesInternal Analysis Management Team Indra Nooyi serves as the Chairman and Chief Executive Officer (CEO) of PepsiCo. Nooyi was named President and CEO in 2006 and became a member of the Board in 2007. Nooyi has been with PepsiCo since 1994. Before becoming President in 2006, Nooyi served as the Senior Vice President and Chief Financial Officer of PepsiCo Other members of management include: John Banner (Executive Vice President, Communications), Oswald Barckhahn (President, North American Nutrition)Read MorePorter Five Forces Model950 Words   |  4 Pagesbusiness establishment. 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Read MoreAnalysis of the Marketing Mix for Gatorade1270 Words   |  5 Pagesï » ¿Analysis of the Marketing Mix for Gatorade Introduction Gatorade is a flagship brand of PepsiCo and has a commanding 75% market share of the sports nutrition beverage marketplace globally, being sold into 80 different countries according to the latest PepsiCo annual report published in late 2011. Gatorades success in branding and product marketing has actually expanded the global market for sports nutrition beverages during the late 1990s and into the 21rst century. Recently however the company